WOULD IT HAVE HURT MOS TO AT LEAST TRY?

I know he's not 50 and doesn't have wild money to spend on videos, but this latest video by Mos Def, "SuperMagic" almost looks like Mos isn't even trying. He isn't even looking into the videocamera. It's like someone said, "Hey Mos we are going to shoot a video to promote your album. Do you want to go with Plan A, where we spend some money so that the song can compete with the other mess in today's market or do you want to go with Plan B, where we don't even try and fake like we care about playing this corporate music game?" And at that point Mos Def will put the blunt down and say, "Plan B" and then finish getting high:
Ladies and Gentlemen- "SuperMagic"